Theo X Xbox ⭐

Sharper creator Theo Shakes teamed up with Xbox for a brilliantly original campaign celebrating The Outer Worlds 2 and the result was every bit as creative as you’d expect.

Leaning fully into the game’s dystopian, retro-futuristic world, Theo created a smart comedy sketch that playfully spoofed the over-the-top adverts you always see in sci-fi films. From exaggerated corporate messaging to perfectly timed delivery, the content captured the tongue-in-cheek tone of The Outer Worlds 2 while still feeling unmistakably Theo.

What made the campaign stand out was how naturally the concept fit both the brand and Theo’s style. Rather than a standard promo, the sketch felt fresh, entertaining, and genuinely worth watching in its own right, the kind of branded content that lands because it fits alongside everything Theo would normally create.

Theo’s ability to take a brief and turn it into something funny, sharp, and culturally in tune is exactly why brands trust him to deliver work that cuts through. A huge shoutout to Xbox for backing such a fun and inventive idea!. 🚀