Lily X Hulu/Disney ⭐

Sharper creator Lily Draycott recently stepped into the chilling world of The Handmaid's Tale through a brilliantly immersive activation for “The Testaments”, Hulu’s highly anticipated new series set in the same dystopian universe.

Invited to take part in the experience, Lily spent the day at a fictional “wives school”! an eerie, atmospheric environment designed to bring the unsettling tone of the show to life. From the moment she arrived, every detail was carefully crafted to transport guests into the world of The Testaments, creating a truly unique way to experience the story beyond the screen.

What made the activation so compelling was how inventive it felt. Rather than simply promoting the series, Hulu created a space that allowed fans and creators to interact with the show’s themes, aesthetics, and tension in a way that felt immersive and memorable. It’s a smart example of how entertainment brands are continuing to push boundaries when it comes to audience engagement.

For Lily, it was a chance to experience one of TV’s most iconic universes in a completely new way — and to bring her audience along for the ride.

A huge thank you to Hulu and Disney+ for such a creative and standout experience. Campaigns like this show just how powerful storytelling can be when it extends beyond the screen. 👏