Charlie Rossiter X LEGO & Olivia Rodriguo

Music, creativity and plenty of purple came together as Charlie attended an exclusive creator preview of the LEGO® Editions Olivia Rodrigo pop-up ahead of its public opening.

Hosted at Rough Trade Denmark Street, the one-day event celebrated the launch of the new collection with an immersive experience designed for both LEGO and Olivia Rodrigo fans. From interactive displays and hands-on creative builds to exclusive photo opportunities and Olivia-inspired moments, the pop-up transformed the space into a celebration of music, self-expression and creativity.

Charlie explored the experience before the doors opened to the public, sharing a behind-the-scenes look at the activation and giving followers an early glimpse of the unique collaboration. His content captured the excitement of the event while showcasing how brands can create memorable experiences that connect with passionate fan communities.

At Sharper, we're proud to connect creators with exclusive events from some of the world's biggest brands. Charlie's invitation to the LEGO® Editions Olivia Rodrigo pop-up is another fantastic example of how immersive creator experiences generate authentic, engaging content and build excitement around major launches.