Adam, Joe and Lily X UNO at Boardmasters

From beach parties to headline performances, Adam McGrath, Joe Leggett and Lily Stakes experienced festival season in style as UNO Brand Friends at Boardmasters.

Partnering with UNO, the trio headed to Cornwall for an exclusive VIP weekend that brought the iconic card game from the table to one of the UK's biggest music festivals. With UNO taking over the coastline, the experience combined live music, beachside celebrations and interactive brand activations, creating an unforgettable weekend for creators and festival-goers alike.

Throughout the festival, Adam, Joe and Lily explored exclusive UNO experiences, visited the vibrant festival pop-up and enjoyed a VIP viewing area for performances from artists including Lily Allen, Fatboy Slim and Kasabian. Their content captured the energy of the weekend, blending music, friendship and festival culture with UNO's playful personality in a way that felt authentic to their audiences.

At Sharper, we're proud to connect creators with standout experiences that bring brands to life beyond traditional campaigns. Adam, Joe and Lily's partnership with UNO at Boardmasters is a fantastic example of how immersive activations and creator-led storytelling can create memorable content that resonates long after the festival ends.