Adam McGrath X Auto Trader

Adam McGrath Has His ‘It’s Time for Auto Trader’ Moment

Every passenger princess has their breaking point. Adam McGrath teamed up with Auto Trader for a creator campaign built around the moment you realise it might finally be time to get behind the wheel yourself.

After spending a little too long in the passenger seat while Joe took care of the driving, Adam had his very own “It’s time for Auto Trader” moment, deciding it was time to start thinking about a car of his own.

Putting a playful spin on the familiar dynamic between the pair, Adam turned the experience into relatable social content that felt naturally at home on his channel. His humour brought the campaign message to life while introducing his audience to Auto Trader as the place to begin the search for their next car.

The collaboration is a great example of taking an everyday realisation and transforming it into entertaining creator-led storytelling, with the brand integrated naturally into the narrative.

We loved seeing Adam bring his personality to the Auto Trader campaign, proving that sometimes all it takes is one too many journeys in the passenger seat to realise it’s time for a change.