Theo Shakes X Ninja Crushboss

Theo Shakes Becomes Big Jambo for Ninja’s Crush Boss Campaign

Game day fuel looks a little different when Big Jambo is involved. Theo Shakes teamed up with Ninja to showcase the new Ninja Crush Boss blender, transforming a traditional product demonstration into a character-led comedy skit made for his audience.

For the campaign, Theo became Big Jambo, a fictional retired basketball star with a larger-than-life personality and a very particular pre-game smoothie ritual.

Rather than simply demonstrating the blender, Theo built the Ninja Crush Boss into the story, using Big Jambo’s routine to highlight the product while keeping the content firmly rooted in his recognisable comedy style.

The collaboration is a great example of how creators can take a product brief and turn it into entertainment that feels completely at home on their channel. By combining character comedy, storytelling and a naturally integrated product, Theo created a piece that remained authentic to the content his audience knows him for.

We loved seeing Theo bring Big Jambo to life for Ninja, putting his own creative spin on the Crush Boss campaign and proving that even a blender demonstration can become a memorable comedy sketch.