Joe Leggett X Lynx & Boots

Joe Tackles Tube Etiquette with Lynx and Boots

Consider this your public service announcement for the London Underground. Joe teamed up with Lynx and Boots to tackle one of the capital’s most relatable commuting problems: getting stuck on a packed Tube carriage with someone whose body odour has taken over.

Putting his signature comedic spin on the scenario, Joe created a skit showing commuters exactly how not to stink out the Underground, with Lynx stepping in to help keep things fresh.

The campaign took an everyday experience familiar to millions of London commuters and transformed it into entertaining social content. Rather than opting for a traditional product demonstration, Joe built Lynx naturally into a recognisable comedy scenario that felt perfectly at home on his channel.

By combining observational humour with a familiar London setting, the collaboration gave Joe plenty of room to bring his personality and creativity to the campaign while highlighting Lynx body spray in a memorable way.

We loved seeing Joe team up with Lynx and Boots, proving that relatable everyday moments can provide the perfect inspiration for creative branded content – even when that moment happens to be someone’s questionable Tube etiquette.