Lily Draycott X Bold

Lily Takes on the BOLD Moves Challenge

Outfit repeating? Consider it a power move. Lily teamed up with Bold to take on the #BOLDMovesChallenge, encouraging students heading into university life to embrace their favourite outfits and wear them with confidence.

With a new term often comes the pressure to refresh your wardrobe, but Lily flipped that idea on its head. Her message was simple: there’s nothing wrong with finding an outfit you love and wearing it again, and again.

Putting her own personality into the challenge, Lily showed how outfit repeating can be something to celebrate rather than avoid, particularly for students navigating the excitement, pressures and expenses that come with starting university.

The campaign connected Bold and the Joy of Clean with a relatable part of everyday student life, using creator-led content to deliver the message in a fun and engaging way.

It was a natural fit for Lily, combining fashion, lifestyle and relatable storytelling while encouraging her audience to feel confident in the clothes they already own.

We loved seeing Lily take on the BOLD Moves Challenge and prove that sometimes the boldest style choice is simply wearing your favourite outfit all over again.