LG UK Brings Fans Together with Redknapp's Red Route 🚌 ⚽️

Joe, Adam and Mikey Join LG's Redknapp's Red Route Match Day Experience

Football fans don't get many match days like this. Joe, Adam and Mikey joined LG UK for Redknapp's Red Route, an unforgettable viewing experience that transformed a London bus into the ultimate destination for England supporters.

Hosted by Harry Redknapp, the unique activation brought fans together to watch England's World Cup knockout clash while travelling through the capital. Equipped with LG OLED TVs and immersive sound technology, the bus delivered a premium match-day atmosphere, combining cutting-edge home entertainment with the excitement of live football.

Throughout the experience, Joe, Adam and Mikey captured the energy of watching one of England's biggest matches alongside fellow fans, sharing behind-the-scenes moments that showcased the creativity of the activation. The campaign highlighted how innovative brand experiences can bring people together while naturally demonstrating the power of LG's latest entertainment technology.

At Sharper, we're proud to connect creators with standout brand experiences that align with their passions and audiences. Joe, Adam and Mikey's collaboration with LG UK is a fantastic example of how immersive events can create memorable content around the biggest moments in sport.