Theo Shakes X Samsung Galaxy

Theo Shakes Puts a Comedy Spin on Horror for Samsung Galaxy Z Fold8

What if the influencer in a horror film refused to stop filming? Theo Shakes answered that question in his latest collaboration with Samsung UK, delivering a sketch packed with laughs, suspense and a familiar social media obsession.

Playing the role of the one character who somehow never puts their phone down, even as the situation becomes increasingly terrifying, Theo gave classic horror movie clichés a modern twist. Throughout the sketch, the Samsung Galaxy Z Fold8 was seamlessly woven into the story, with its standout features becoming part of the comedy rather than interrupting it.

The campaign perfectly showcased Theo's signature character-driven humour, transforming a traditional tech brief into entertaining content that felt authentic to his audience. By blending relatable internet culture with horror film tropes, he created a memorable piece that kept viewers engaged from start to finish.

At Sharper, we're proud to connect creators with brands that embrace originality and creative storytelling. Theo's partnership with Samsung UK is another brilliant example of how humour and authentic creator-led content can make innovative technology feel engaging, entertaining and naturally integrated.