Theo X ON ⭐

Sharper creator Theo Shakes teamed up with On for a standout collaboration.

Taking a fresh approach, Theo developed a unique spy-themed sketch that showcased ON’s performance running shoes and apparel through a playful, cinematic “secret agent” sketch. The content leaned into classic espionage tropes while keeping everything grounded in Theo’s signature style - sharp, self-aware, and effortlessly entertaining.

Featuring the talented Anuschka Van Lent. Together, they created a piece that felt more like a real short spy sketch rather than a traditional brand ad, with the product seamlessly woven into the story rather than interrupting it.

The ON kit isn’t just featured it makes sense and supports the storytelling without ever feeling forced.

At Sharper, we’re always championing work that pushes beyond the expected, and this campaign is a perfect example. A smart concept, strong execution, and a brilliant balance between brand and creativity - all delivered in true Theo Shakes style. ⭐️