Joe Leggett X Lipton

Joe Leggett Takes on the Ultimate Lipton Ice Tea Trade-Up Challenge

What can you turn one bottle of Lipton Ice Tea into? Joe Leggett set out to find the answer in his latest collaboration with Lipton Ice Tea at Reading Festival.

Armed with just a single bottle and a simple mission, Joe challenged himself to trade his way up by swapping with festivalgoers throughout the day. With every exchange, he had to make his case, convincing people to part with something even bigger or better before moving on to the next trade.

The challenge combined spontaneity, audience interaction and Joe's signature humour, creating entertaining content that kept viewers guessing what he would end up with. As the journey unfolded across the festival, it also highlighted the lively atmosphere of the Lipton Zone, where the challenge came full circle with the final reveal.

At Sharper, we're proud to connect creators with brands through ideas that encourage creativity, audience engagement and authentic storytelling. Joe's partnership with Lipton Ice Tea is a brilliant example of how a simple concept can become an entertaining creator campaign that resonates with festival audiences.