NEW SIGNING🚨 - LUKE SAMMUT

NEW SIGNING 🚨 We're excited to welcome Luke Sammut to the Sharper roster @lukesam

Originally from Australia and now based in London, Luke is one of the fastest-rising voices in motorsport content, creating personality-led videos that blend Formula 1 commentary, comedy, reactions and race-day experiences. His engaging style has helped him build a highly engaged community across TikTok, Instagram, YouTube and Twitch, making him a go-to creator for motorsport fans.

While Formula 1 remains at the heart of his content, Luke's interests extend across gaming, technology and lifestyle, allowing him to connect with audiences through a wide range of topics while keeping motorsport at the centre of the conversation. His work has taken him to some of the sport's biggest events, including the Australian Grand Prix and British Grand Prix, where he has shared unique behind-the-scenes perspectives with his growing audience.

Luke has already partnered with leading brands including Mattel, EA, Sky Sports and Virgin Media, demonstrating his ability to create authentic, entertaining content that resonates with both dedicated motorsport fans and broader digital audiences.

At Sharper, we're delighted to have Luke on board and look forward to supporting him as he continues to grow his platform and collaborate with exciting brands across motorsport, gaming, technology and lifestyle.

For enquiries 📧 : Janin@sharpergrp.com