Joe Leggett X SONS

Joe Shares His Post-Transplant Haircare Routine with SONS

A fresh routine for a fresh start. Joe teamed up with SONS to give his audience a closer look at how he cares for his hair following his hair transplant, sharing the products that have become part of his everyday routine.

Taking his followers through each step, Joe showcased a selection of SONS haircare products, including the Hair Growth Complex multivitamins, shampoo and conditioner, hair loss spray and thickening clay. He also highlighted the SONS travel washbag, helping him keep his routine organised when he’s on the go.

The partnership gave Joe an opportunity to open up about a personal part of his journey while creating content that felt natural to both him and his audience. By sharing his own routine and experience, he was able to introduce the products through an authentic piece of lifestyle content.

The collaboration is a great example of pairing creators with brands that align naturally with their lives and the topics they already share with their communities.

We loved seeing Joe work with SONS, taking his audience behind the scenes of his post-transplant routine and sharing another chapter of his haircare journey.