Joe Leggett X Disney+

Joe Brings Comedy to Disney+ Campaign for Avatar: Fire and Ash

Some films deserve your full attention, and Joe captured that feeling perfectly in a recent campaign for Disney+, celebrating the release of Avatar: Fire and Ash.

Known for his relatable comedy, Joe created a sketch around a situation most people have experienced: introducing someone to one of your favourite films, only to watch them spend more time scrolling on their phone than watching the screen. The familiar scenario, combined with Joe's signature humour, made for an engaging piece of content that resonated with audiences while highlighting the excitement surrounding the latest chapter in the Avatar franchise.

By taking an everyday frustration and turning it into an entertaining, shareable moment, the campaign felt authentic to Joe's style while naturally celebrating the cinematic world of Pandora. It's a great example of how creator-led storytelling can connect with viewers without losing the personality that makes the content enjoyable in the first place.

At Sharper, we're proud to help creators partner with globally recognised entertainment brands in ways that feel genuine and audience-first. Joe's collaboration with Disney+ demonstrates how comedy and relatable storytelling can bring major film campaigns to life across social media.