Lee Hinchcliffe X Walkers

Lee Puts His Taste Buds to the Test in Walkers Oven Baked Challenge

Can you really tell your Walkers apart? Lee was ready to find out.

Partnering with Walkers, Lee took on a blind taste challenge to put the brand's new Oven Baked range to the ultimate test. Without any packaging or flavour clues, he relied solely on his taste buds to identify each crisp, creating an entertaining piece of content packed with suspense, humour and plenty of crunchy reactions.

The simple but engaging format encouraged viewers to play along, guessing the flavours before the reveal and showcasing the appeal of Walkers' latest range in a natural, creator-led way. By combining a familiar challenge with his own personality, Lee delivered content that felt authentic while keeping audiences entertained from start to finish.

At Sharper, we're proud to connect creators with household brands through campaigns that feel fun, engaging and true to their audiences. Lee's collaboration with Walkers is a great example of how interactive content can turn a product launch into an entertaining social media moment that viewers genuinely want to watch.