Adam McGrath X Lipton

Adam Brings Lipton Ice Tea's Reading Festival Campaign to Life

Ever feel like your phone knows exactly what you're thinking? Adam McGrath turned that familiar feeling into a hilarious sketch in his latest collaboration with Lipton Ice Tea.

Playing on the relatable experience of suddenly seeing an advert for something you've just been craving, Adam imagined what would happen after thinking about an ice-cold Lipton Ice Tea. Moments later, an advert appeared on his phone before whisking him away to the vibrant Lipton Zone at Reading Festival, where the campaign came to life.

Blending everyday humour with imaginative storytelling, Adam seamlessly integrated the brand into a sketch that felt authentic to his signature comedy style. The playful concept transformed a common social media experience into an entertaining piece of branded content, while naturally showcasing Lipton Ice Tea's festival activation.

At Sharper, we're proud to connect creators with brands that encourage originality and creativity. Adam's partnership with Lipton Ice Tea is another great example of how humour and relatable storytelling can turn a simple campaign concept into engaging content that audiences genuinely enjoy watching.