Theo Shakes Breaks the Fourth Wall for Samsung’s Galaxy Tab S12 Ultra
When the advert starts explaining itself, you know Theo Shakes is involved. Theo teamed up with Samsung for a creative comedy campaign showcasing the Galaxy Tab S12 Ultra, putting his signature spin on the world of advertising and product placement.
For the collaboration, Theo created a clever fourth-wall-breaking comedy skit, taking viewers behind the scenes of a fictional advert while explaining the thinking behind every shot.
From carefully planned camera angles to deliberate product placements, Theo humorously exposed the techniques brands use to capture attention, turning a traditional tech promotion into an entertaining commentary on advertising itself.
The campaign gave Theo the perfect opportunity to combine his passion for cinematic storytelling, comedy and creative production, while keeping Samsung's Galaxy Tab S12 Ultra at the centre of the action.
Rather than following a conventional product demonstration, Theo used his recognisable style of observational humour to create content that entertained his audience while naturally incorporating the device.
We loved seeing Theo bring his creative approach to another Samsung creator campaign, proving that sometimes the most entertaining advert is one that knows exactly what it's doing.
