May Naidoo X Pokemon Go

May Celebrates 10 Years of Pokémon GO With a Tour of His Hometown

Ten years of exploring, catching and discovering. To celebrate the 10th anniversary of Pokémon GO, May teamed up with the iconic mobile game for a creator campaign that brought together gaming, nostalgia and some of his favourite hometown memories.

May took viewers on a personal tour of his hometown through the lens of Pokémon GO, revisiting meaningful landmarks, favourite local spots and locations connected to memorable moments from his life.

Along the way, he used the game to bring each stop to life, spinning nearby PokéStops, capturing Pokémon snapshots and showing how Pokémon GO can turn familiar surroundings into an adventure waiting to be explored.

The campaign provided a natural way for May to combine personal storytelling with his passion for the Pokémon franchise, while celebrating a decade since Pokémon GO first encouraged players around the world to get outside and explore together.

We loved seeing May mark the Pokémon GO 10th anniversary with a campaign that felt personal to him and his audience, showcasing how creator partnerships can bring global gaming brands into authentic, everyday experiences.