May Naidoo X Lego & Pokemon

May Takes on the Pokémon Trainer Challenge with LEGO Pokémon

Every Pokémon Trainer has to start somewhere. May teamed up with LEGO and Pokémon for an exciting creator campaign celebrating the launch of the new LEGO Pokémon sets, bringing together two of the world's most iconic franchises.

For the collaboration, May explored what it really takes to become a Pokémon Trainer, putting his own playful spin on the journey while showcasing the new LEGO Pokémon collection.

Combining his love of Pokémon with his signature humour and creativity, May brought the world of Pokémon to life through LEGO, turning the campaign into an entertaining adventure that felt perfectly at home on his channel.

The partnership gave May the opportunity to celebrate two much-loved brands while creating content that connected naturally with his audience of gaming, entertainment and pop culture fans.

By blending LEGO building with the world of Pokémon, the campaign showcased how creator-led storytelling can bring iconic franchises together in fresh and imaginative ways.

We loved seeing May work with LEGO and Pokémon on a collaboration that any fan would dream of, proving that becoming a Pokémon Trainer is even more fun when you get to build the adventure yourself.