Luke Sammut is an Australian-born, London-based content creator and one of the emerging voices in motorsport content. His personality-led content blends commentary, comedy, reactions and race-day moments, bringing a fresh and entertaining perspective to the sport.

Luke’s content has grown beyond F1 to encompass gaming, motorsport, technology and lifestyle, creating a natural crossover between his passion for racing and the wider culture surrounding it. His work has taken him to major events including the Australian and British Grands Prix, while building a highly engaged community across TikTok, Instagram, YouTube and Twitch.

Luke has worked with leading brands including Mattel, EA, Sky Sports and Virgin Media and is well positioned to work with brands to bring an authentic and highly relatable perspective to every partnership.

WORK WITH LUKE: JANIN@SHARPERGRP.COM