Why LinkedIn Creators Are Becoming More Valuable for Brands in 2026

One of the most interesting shifts we’re seeing right now is the rise of the LinkedIn creator. For a long time, influencer marketing was mainly associated with TikTok, Instagram and YouTube, but LinkedIn is becoming a much more serious space for creators, particularly in business, education, careers, finance and thought leadership.

From an agency perspective, this makes complete sense. Brands are no longer only looking for entertainment-led reach. They’re also looking for credibility. A creator who can speak with authority in a specific industry can sometimes be more valuable than someone with a huge lifestyle following.

LinkedIn’s move towards a creator marketplace shows where the platform is heading. It is making it easier for brands to find specialist creators, promote creator content, and build partnerships around expertise rather than just popularity.

For creators, this opens up a huge opportunity. If you have knowledge, experience or a clear point of view, LinkedIn is becoming one of the best platforms to build influence. The content doesn’t need to be overly polished. What matters is whether it is useful, credible and relevant.

For brands, the opportunity is equally strong. Working with LinkedIn creators can help build trust in a more professional environment, especially for B2B, recruitment, education and service-based businesses.

The next wave of creator marketing won’t just be about who can entertain. It will also be about who can educate, influence and build trust.